Apple has tapped a new head of PR: longtime organization spokesperson Kristin Huguet Quayle. She’ll swap Stella Lower, previous communications chief at networking giant Cisco, who joined Apple in May possibly 2021.
An Apple veteran, Quayle has been with the firm considering that 2005, performing below former SVPs Katie Cotton and Steve Dowling. She’s labored underneath CEOs Steve Jobs and Tim Cook, and her tenure has incorporated some of the company’s most significant-profile community relations troubles — a pitched struggle with the FBI over Iphone encryption, a really general public spat with Bloomberg over a contentious story and, extra not long ago, a confrontation with Fortnite maker Epic Games above its Application Retailer practices.
Quayle will report straight to Cook dinner. Her new gig begins quickly, and will very likely contain oversight of some large long term merchandise announcements — Apple’s impending AR headset and maybe even that extensive-rumored self-driving vehicle.
Apple confirmed the retain the services of with the subsequent assertion: “Kristin has performed an instrumental part sharing Apple’s tale of amazing innovation and strong values for additional than 15 decades. With an incredible depth of practical experience and a lengthy track file of principled leadership, Kristin is uniquely suited for her new job overseeing around the globe communications.”
Apple explained Low is departing to invest far more time with her family members.